UI UX Design Services | UI UX Design Consulting

6 Benefits of Conducting UX Audit for Your Product Businesses generally are in need of a UX audit when they are not satisfied with how their product is performing. What's worse is, they don't even know the reasons why it is happening. So, most of them hire a UX consulting agency for analyzing the data to amend the situation. This is where the role of UX audit comes into play. Premises of a UX Audit UX Audit is a special assessment designed to check how your product is performing in terms of usability and user experience. It enables us to examine and rate software products, which enables stakeholders to see what requires improvement. UX Audit usually consists of four phases: Exploratory Research - The aim of this phase is to learn more about your product, both in terms of its challenges and your business goals. Deep Analysis - At this stage, we turn data into insights by leveraging Google Analytics, Hotjar, and other analytics tools. We also conduct market research to better understand the specific character of your line of business and to find competitive solutions. Actionable Recommendation - Ultimately, we turn insights into data-driven recommendations for UX improvements. Action Plan - It shows the next steps we need to take, with a roadmap for improvements. It enables your product to reach its full potential. Who should consider a UX Audit? UX consultants perform UX Audit to assist product owners, founders and marketers detect errors that they cannot perceive without it. It's due to too much involvement with the product. Product Owners: who want to identify and fix problems that occur in the user interface Marketers: who are seeking ways to improve campaign conversion and wonder if the product properly plays its role in the customer journey Founders: who has access to the prototype and want to identify errors before moving to the development phase. It is much cheaper than fixing a finished product. Benefits of UX Audit Following are the 6 benefits of conducting UX audit for your product: 1. To redesign your product based on solid data, and not on predictions The product shows symptoms but we don't have data to find out the cause and to fix its problems. While performing the UX audit, we gather all available data at the very beginning. Then we look into the advised tools we should use for gathering more useful info. We look into the following factors: Review of business and user objectives Conversion metrics Customer Care data Sales data Traffic/Engagement Compliance with UX standards Usability Heuristics Mental Modelling Wire-framing & Prototyping UX Best Practices. 2. To move in the right direction and gain new product perspective While working constantly on a product, we begin to miss certain bugs or logic flaws. It's because we begin looking at it too objectively. The same goes for content. For the users who see your product for the first time, is USP and communication of your product clear to them? Are there any business jargon in your product descriptions? Fresh looks enable us to pick up those flaws, and point us in the right direction. 3. To compare your product with competitive solutions Conducting a good competition analysis enables us to define key success factors in the industry. It assists to find out what supported its leaders to achieve their position, and what made others stay behind. We will also understand our weaknesses and strengths when compared to the competition. It will assist us to improve our advantages and eliminate flaws. It gives us a chance to stand out from the crowd and provide unique value. 4. To learn how your users behave and get to know them better We conduct a product cognitive walk-through to know it from the user's perspective. We will learn how our product fairs when it comes to achieving user goals, errors encountered by users, and compliance with business standards like Nielsen heuristics. This analysis provides qualitative data. We gather quantitative data from tools like Google Analytics, Hotjar, Firebase, or Mixpanel. Apart from the standard user acquisition channels or web traffic analysis, we'll check how users behave when using our product based on heat maps and session recordings. It enables us to realize if our product is intuitive and if users behave as we expected. 5. Save expenses on development If it's not possible to identify the problems, then don't design the solutions. A UX audit product is a report. It contains a UX improvement roadmap as well as suggestions regarding the value of your software. This improvement plan enables us to smoothly move to the redesign phase. During this phase, we will prepare only the essential additions and features. Then we will begin the development phase. It assists us to avoid making wrong decisions and taking your product in the wrong direction. It saves us from wasting time and money on costly programming work. 6. Increment in the profit Implementing all those suggestions for changes will not only reduce costs but also increase profits. Also, improvements in the value proposition and communication will make your users understand your product faster. When we will find and eliminate distractions on the purchase path, it will increase conversion. Also, to streamline the onboarding and making a product more intuitive makes your customers more satisfied with your product. It results in a higher Net Promoter Score, lower churn rate, and an increased number of referrals. Conclusion Follow-up is the key to a successful product. Professional UX audit service assists to find errors that require fixing and discover new ways to increase ROI. Not implementing the suggestions for improvements from them will change nothing. So, contact our UX consulting services for assistance in conducting a UX Audit and Product redesign.

Area Of Work: UX/UI Design Services

Ashutosh Chandra

21 Aug 2020

User Segmentation for UX Design When businesses don't focus on a specific segment of users, they tend to generalize their users. But in most cases, it's better to be specific than to generalize, and a UX consulting agency can assist in that. When businesses generalize their users, they focus on the entire market. But only a few businesses in the world are large enough to supply the needs of a whole market. Businesses understand that some people are more important to their business than others. That's why proper targeting is an essential part of an effective product strategy. Even the large companies typically break down their users into segments. Then they decide which segments to focus on in different scenarios. In this blog, we will understand the concept of user segments and the steps to segment the users. So, let's begin. User Segmentation User segmentation is the practice of dividing potential or existing users into groups that share similar characteristics. The underlying idea is that those groups will likely have comparable behavior and probably respond similarly to marketing/product activities. When it comes to product design, teams collect a lot of data about their users. One of the biggest reasons to build user segments is to make that data actionable. By segmenting the audience, businesses can tailor content and features to serve their audience (i.e., leverage contextual data in your messaging or features). The better product teams are at segmenting their users, the more personalization they can offer each group. Marketing and Experience Segmentation Depending on the goal of segmentation, it's possible to define two types of segmentation: Marketing Experience Marketing segmentation focuses on creating effective marketing strategies for a product's target audience. Generally, a market segment consists of a group of people that: Have a common set of needs that they want to fulfill using your product. Are distinct from other segments (different segments have different needs). Respond similarly to a market stimulus. Communicate with each other. Since they have a shared set of needs, they can form communities and share the message with their peers. This is the most powerful. The goal of marketing segmentation is creating a message that resonates with a segment, making it circulate inside a segment (word of mouth). By segmenting users, it's possible to create a more efficient marketing campaign for end users. Experience segmentation model is a start-to-finish series of interactions a user has with a product. This type of segmentation typically focuses on understanding the needs of users with different levels of expertise. By segmenting users, it's possible to create a better user experience for end-users. For example, companies can learn the needs of experienced users and create product shortcuts to make the process of interaction with a product more efficient for them. User Characteristics for Performing Segmentation It's important to layout the information about your users in a way that will assist your teams to understand them. In its basic form, user segmentation is based on the following four parameters of a user: Demographic: Properties like age, gender, education level, occupation, or income level. Geographic: Geographic areas, such as countries, regions, or cities. Behavior: Behavioral patterns that users experience toward using a particular product. These can include buying behaviors (spending and consumption) and desired benefits. Technology: The level of users' tech-savviness. User Segmentation and User Personas The characteristics listed above tell what information to collect about your users, but they don't tell the reason for doing it. The ultimate goal of product design is to create product features that solve the user's primary needs as best as possible. Different user groups have different needs and desires, and it's essential to conduct research to understand the needs before creating segmentation.Begin by creating user personas for using it as a summary for the user. Collect information about real people who interact with your product and start to find patterns; where the characteristics of users overlap, and build an archetype, or persona, that represents those users collectively. This knowledge assists in adjusting product design to create better usability for them. Here are a few things to focus on when working on personas: Psychological aspects of a target audience User behavior Cultural segmentation Ways to Conduct User Segmentation To get a successful outcome from user segmentation, follow these few simple steps: State the goal of segmentation upfront It's essential to understand what we want to achieve by segmenting our target audience. For example, the goal of segmentation might be to optimize a sales channel. In this case, we might want to identify a group of users to sell a new product. Select the research methods to use and the data to collect according to that goal. Measure user engagement The ultimate purpose of product design is to make the product more valuable for people who use it. User actions enable us to see the paths participants took while performing their tasks, as well as the outcome of interaction, be it successful completion or abandonment of the task. Thus, after getting a grasp on your entire audience, take a few users that match a particular user persona, and track their user journeys to find patterns. Then use this information to create segments. When creating a user segment, pay attention to these aspects of a user journey: Time users spend interacting with products Customer journey milestones Factors causing abandonment of carts Analytics tools like Google Analytics or Hotjar assist in tracking user behavior data and the paths that users take. Still, it's useful to use additional tools like surveys and interviews to understand why users interact the way they do. Conclusion User segmentation is an essential part of user research because well-defined segmentation enables for a powerful action. Also, using user segmentation assists in adopting a particular perspective on a problem. When businesses perform user segmentation, they are able to provide a tailored experience to their users. Contact Oodles UX consulting services for more assistance related to user-segmentation.

Area Of Work: UX/UI Design Services

Ashutosh Chandra

05 Aug 2020

8 Ways a UX Consultant Can Move Your Business Forward People often wonder what exactly does a UX consultant does. It's a fair question because there's a lot of confusion around the role of UX consultant in a UX consulting company. So in this blog, we will understand what and how UX consultants work with clients. So, let's begin. 8 Ways UX Consultants Assist Businesses to Succeed: 1. Assistance to Understand Customers Better For a company to provide a better user experience, they need to understand their target audience. Where there are gaps, UX consultants assist in filling them using surveys, user interviews, and reviewing various forms of analytics. Most of the time the challenge isn't gathering the data, but rather expressing it in a useful way. Typically most UX consultants do this through various visualization techniques including customer journey mapping and empathy mapping. 2. Auditing of Websites User research is vital to improving the user experience. But there are some tasks that UX consultants have to do even before that. UX consultants can look at many websites and see improvements that will make the experience better for any audience.That's why businesses often ask UX consultants to audit websites. The result of this is normally a report identifying areas of improvement that will increase satisfaction and conversion in the short term. These reports focus on addressing the smaller issues that obviously needs fixing before more nuanced improvements can begin. 3. Prototyping and Testing Better Experiences Often when auditing a website, there are some issues that a UX consultant could address in a variety of ways. The best solution is not always immediately apparent and so different approaches need testing. To achieve this, a UX consultant will often build a prototype for their clients on which they can carry out usability testing. This cycle of prototyping, testing, and iteration is one of the favorite parts of UX consulting. 4. Establishing Businesses's Strategy Creating a great user experience does not happen overnight, and organizations will not achieve it just by improving the user interface. Often it requires organizational change and at least some degree of digital transformation. Organizations need a strategy to make this possible.A big part of UX consulting is for the UX consultant to assist organizations to draw up these strategies. That involves a lot of research, meeting with stakeholders, and understanding the business before they even begin.Once it is finished, a UX consultant will draw up a long-term vision for a companies user experience. Also, he will draw up a roadmap that outlines what he will need to accomplish to reach that goal. That set of recommendations becomes the organization's strategy. 5. Implementation of The Changes The problem with strategies is that they often lack granular detail, and as we all know, the devil is in the detail.That is the world of service design, where company processes, structures, and systems need to be adapted to meet consumer expectations. An area that demands a lot of time to address it. To assist clients implement change, UX consultants work with them as an ongoing mentor. They work for the clients on a daily basis as challenges arise that need addressing. After all, UX consultants quickly learn, that no company has ever succeeded in implementing a strategy as it was written. There is always the need to adjust as they go along. 6. Educating and Inspiring The Colleagues One of the most significant challenges in UX consulting are company employees. It is impossible to deliver a quality service to users without staff buy-in. People do not like to change and are often resistant to it. That is particularly true when introducing digital. Most people don't fully understand the impact of digital or why they need to change the way they work. That means for any strategy to succeed the organization must win the hearts and minds of their employees. It is not enough to tell them to change; they need to inspire them to want to change.Many UX consultants assist clients do this by creating training programs that range from workshops and inspiring presentations all the way through to self-learning video guides and internal comms campaigns. 7. Creating Design Systems Enthusiastic staff is excellent, but if everybody doesn't have the right tools and isn't moving in the same direction, it can lead to chaos. Before long the user experience becomes fractured as too many people are managing too much online content without explicit coordination.To assist in addressing this problem, UX consultants work with clients to create design systems. These contain your classic pattern library, but also include content style guides, design principles, and service manuals. Together these things provide a framework within which everybody can work to ensure a consistent user experience. 8. Incremental Improvement of the Experience Of course, UX consultants never finish designing digital services, such as the websites, as they are always evolving and improving. They are continually seeking to increase conversion and provide a better experience.That is why UX consultants work with many clients over the long-term to continually optimize and improve their user experience. They don't redesign anybody's website but they take their existing site and incrementally improve it. Conclusion That about covers everything UX consultants do. Get in touch with our expert UX consultants in our Oodles UX consulting agency for more assistance.

Area Of Work: UX/UI Design Services

Ashutosh Chandra

06 Aug 2020

UX Strategies for Effective Conversion Rate Optimization A good conversion rate optimization campaign not only means to save on your time, money, and efforts. It also means exploring new growth strategies that were unknown in the past. Some of the best ways to improve your chances and get more conversions are by running effective conversion rate optimization campaigns. Some reputed UX UI consulting services also guide in boosting the conversion rate optimization of your website. In other words, conversion rate optimization assists in understanding your website's usability better. It also provides customer behavior insights and tips on how to make your UX better to meet your goals. What is Conversion Rate Optimization Conversion rate optimization (CRO) is the process of optimizing a site or landing page experience. It is based on website visitor behavior to improve the probability of the visitor taking desired actions (conversions) on the said page.CRO is a comprehensive process that spreads across a multitude of stages. A successful CRO campaign is the one that uses in-depth data to analyze results, runs multiple tests, and tweaks content to make it more relevant to the visitors, and draws necessary conclusions. Marketers generally encounter six primary elements for optimization throughout the journey of a CRO process. So, let's understand those six primary elements and effective UX strategies for their optimization: Landing Page Design Landing page design is the first and foremost element that defines the usability and success of a website. The more appealing a site is, the more traction it gets. With web design services, you can avail appealing and conversion generating landing pages and web page designs. For instance, on a product page of an ecommerce platform, customers can instantly add the product to their cart by conveniently clicking on the “Add to Cart” button (in a color that's prominently visible – Orange) placed right next to the product information column. Now, orange is an intense color that complements the website's white background. It makes it easy for visitors to identify and take the necessary action instantly. Furthermore, the effective use of the white space to highlight the product's features and smart use of large images on the left side of the page instills trust and quickly captures the attention of the visitors. Also, Read | How Is Boring Design Killing Your Website Conversion Rate? Website Copy A well-designed and aesthetically pleasing website can get more website traffic flowing on your site. But words can verbally hook your visitors and convert them into potential leads. Writing relevant and engaging content that emphasizes the product's persuasiveness can make a difference. It can create a difference between visitors staying on your website and taking the necessary actions and visitors leaving your site without taking any action. Website copy can be further divided into two subsections: Headline Headlines are the first and foremost thing a visitor looks on your landing page. It typically defines their first impression of your business. If they do not like it, they'll not scroll down and check the rest of your page. To ensure you're on the right track, always focus on: Formatting: Focus on the font type, font size, and color to ensure it captures your visitors' attention and is easily readable. Writing Style: Keep the headline short and to the point ensuring it talks exactly about what the product or service is about in a clear, concise manner. Related How To Choose A Website Image? Body Content Well-written body content is essential for a website. It must answer the basic question – “what's in store for me?” It must also be clear, concise, to-the-point, and portray your brand's persona in the most efficient manner. To draft good body content, again focus on the proper formatting and writing style of your content: Formatting: Use essential subheadings to break the content into glance-able chunks. Use proper font and its size with bullet points wherever necessary to match the overall design guidelines of the brand. Writing style: Use the right tone as per the target audience, add stylish elements such as metaphor, adjectives, etc. to highlight certain points, address directly to your end-users and add some key phrases to improve the overall usability and easy takeaways. A catchy headline accompanied by content that's concise and answers all the essential questions makes any page look appealing. It also assists in achieving the desired results – to get customers on board. Related Creating A Balance Between UX And Content Strategy Call-To-Action A call-to-action (CTA) is exactly what it sounds – a request or call for customers to take the desired action. This action could be anything – from subscribing to a newsletter to booking a slot in a webinar, making a purchase, availing a service, and so on. The stronger and crispier the CTA, the more leads it can generate. Site Structure and Navigation Your site's structure must focus on building an experience that's easy to navigate. Site structure is typically a graph of how various pages of your site interact with each other. Ensure that users are easily and quickly able to move between important sections of the website. Also, ensure they are able to find whatever they need to accomplish their goals in the fewest clicks possible. In other words, creating a fluid, easy-to-navigate website is the key to increasing conversions as well as your brand's reputation. Related Improve Your Website's Navigation Through Simple Tweaks Forms Forms are crucial to most companies, especially if they're a part of their sales funnel. Optimizing important customer touchpoints can extensively support in improving conversions. In many cases, having a comprehensive form has worked wonders for some organizations, while the shorter forms have worked for many others. It is always a balancing act between lead quality and volume of leads that gets the best ROI. But there are some optimization tips that can take your form from nice to incredible. Those tips are: The fewer the fields, the better it is. Good looking forms often equate to nice user experience. Easy password creation makes the entire form-filling process an easy breeze. Having one-click form submits using Facebook or Google SSO can also work wonders for your conversion process. Page Speed Page speed or page load time has a huge impact on the overall performance of a site. In fact, it directly affects the experience of a user, the conversion rate of a site, and its ranking on search engines. Even one second load time delay can reduce your conversions by 7%. The same one second delay also means chances of losing about 11% of your potential customers. They'll simply close your page or back out without even thinking twice. Conclusion In order to optimize for conversion rates, you have to know where, what to optimize, and who to optimize for. The information we discussed is the cornerstone of successful CRO strategies. You can avail Oodles Studio's UX Consulting services for assistance.

Area Of Work: UX/UI Design Services

Ashutosh Chandra

26 Jun 2020

Effective Ways to Create the Best Color Palette for Your Product's UI Colors form an integral part of the world we live in. And more often than not, colors can also validate our feelings, emotions, and even taste! They can have a major influence on people's purchase decisions. Most brands associate themselves with one or more colors; organizations have embraced color psychology as a major driver in their branding strategy. It's because certain colors carry associations with objects and draw people towards themselves which they tend to feel them. That's why brand design services also keep colors in their mind while designing a great brand for them. Designers need to pay detailed attention to the colors they choose while designing a brand. Colour creates contrast, hierarchy, balance & rhythm. Choosing the right color palette is really important as it not only creates interest but also creates an emotional or subconscious connection with the people. Understanding Colors is Understanding Product Research shows that 85% of the decision made by users towards choosing a product was because of colors only. Colors carry emotional value. Each color emotes different feelings and perceptions. For instance: Red communicates energy, power, and passion Green communicates ambition, growth, freshness, and safety Blue communicates tranquility, confidence, and intelligence Yellow communicates happiness, intellect, and energy Black communicates power, elegance, and mystery White communicates cleanliness, purity, and perfection Also, Read | Understanding The Basics Of Color Theory Choosing the Colors Now, let us understand the different sets of color principles that make the designer's life easier. We can look up to the nature of the product when it comes to choosing colors. Also, before going overboard to look for inspiration, first understand the basics of the color wheel. Follow color theory 101 for the diverse ways to pick color sets that work together. It is possible to pick the combination ranging from those that are easy to use till difficult to use. Let's understand this further below: Complementary Colors As the name suggests, these colors are adjacent to each other in the color wheel. They complement each other perfectly. For brands that are trying to communicate reliability and a sense of balance, this color scheme works best. It's like the color blue says ‘you are beautiful' to the color orange, which complements its attributes, and vice versa. Monochromatic Colors These colors share the hues and tones of a base color. Using the shades of the same color creates harmony and natural sync. Monochromatic color sets are easy to remember. It's because users can associate these shades with one another and still can remember what brand or product it is. You might also be interested in - Colors To Avoid In An Ecommerce Design Analogous Colors The word analogous means ‘comparable'. Analogous colors refer to the set of colors on the color wheel that are immediately adjacent, i.e. three colors left or right from one of your choosing. As a set, we consider these four colors as analogous colors. We prefer analogous colors when there is a need to create a sense of harmony and contentment for brand design. Triadic Colors In this method, we choose colors that are evenly spaced in an equilateral triangle. We select these colors from the wheel in such a way that they provide high contrast and rich vibrancy in design. We do this by picking colors that are equally spaced from one another on the color wheel. For instance, after we pick a specific color on the wheel, we can pick a color that is three colors away on either side. These contrasting colors make for an effective, yet tough to create a palette. Tetradic Colors This is a four-color structure that is evenly spaced on the color wheel. This scheme is best suitable if we want to create an accent with colors, i.e. we choose one dominant color and three accents supporting it. This color scheme is similar to triadic, which creates a vibrant and strong palette but is tough to handle. Tools for Choosing Palettes Following are the two fantastic web tools for choosing palettes: Coolors.co It's a super easy to use tool. It shows multiple analogous variations of a single hue. Canva Color Wheel It's also a super handy tool for generating random color combinations and choosing the one we want to choose. Conclusion To conclude, we hope that those above ways we discussed will assist in building the best color palette for your product. Contact our brand identity design services for more assistance.

Area Of Work: UX/UI Design Services

Ashutosh Chandra

22 Aug 2020

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