Expertise Specialist Industries
Insights
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Technologies Involved:
Digital Marketing
social media marketing
lead generation
Area Of Work: Lead Generation Social Media Marketing SEO Content Creation
Project Description

Kangaroo Tandem is a premier Active Tourism company offering tandem paragliding experiences in Tenerife. Kangaroo Tandem approached Oodles to enhance their online presence and increase bookings. Oodles implemented a comprehensive digital marketing strategy, including engaging social media campaigns, SEO optimization, and targeted PPC advertising to attract customers from Canada. 
Scope Of Work

The client approached Oodles to develop a digital marketing strategy that would enhance their brand presence and attract more visitors. To address this, Oodles crafted and executed targeted social media campaigns, optimized Kangaroo Tandem's website for search engines, and managed pay-per-click (PPC) advertising focused on potential customers in Canada. These efforts aimed to boost website traffic and generate more bookings. Through these strategies, Oodles successfully enhanced Kangaroo Tandem’s online presence and contributed to their business growth.
Our Solution

Our solution for this project encompassed the following services and technologies:

  • Search Engine Optimization (SEO): Enhanced Kangaroo Tandem's website visibility, resulting in increased organic traffic and higher search engine rankings.
  • Social Media Campaigns: Executed engaging campaigns on Facebook, Instagram, and Twitter to raise brand awareness and promote paragliding experiences.
  • Pay-Per-Click (PPC) Advertising: Launched targeted Google Ads campaigns in Spain, driving relevant traffic and generating high-quality leads.
  • Lead Generation Strategies: Implemented methods to capture and nurture leads, converting interest into bookings.
  • Content Creation: Developed compelling content to showcase Kangaroo Tandem’s unique paragliding offerings and attract potential customers.
  • Tech Stack: Used Google Ads for PPC, SEO tools for website optimization, and social media platforms for campaign management to reach the target audience.
  • Results and Impact: Increased website traffic, enhanced brand visibility, and boosted bookings, driving business growth for Kangaroo Tandem.

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