Skin By Brownlee & Co. LANCER
(Marketing)Project Description
Skin by Brownlee & Co. offers esthetician-approved, clinical skincare solutions designed to target acne and hyperpigmentation. To enhance their digital presence and reach a broader audience, they engaged Oodles for comprehensive digital marketing management. Services included crafting targeted ad campaigns, developing engaging email and SMS marketing strategies, and optimizing their overall digital marketing efforts.
Scope Of Work
The client approached Oodles for comprehensive digital marketing management. Oodles delivered a tailored strategy that included developing targeted ad campaigns, creating engaging email and SMS marketing content, and optimizing various digital marketing channels. Key areas of work included digital marketing strategy, lead generation, content creation, and paid media. These efforts were designed to enhance brand visibility, boost customer engagement, and drive sales, effectively strengthening the client’s market presence.
Our Solution
Our solution for this project encompassed the following services:
- Developed a tailored digital marketing strategy for Skin by Brownlee & Co. to expand their digital reach and impact.
- Implemented targeted ad campaigns across multiple platforms, utilizing advanced audience segmentation and retargeting techniques.
- Created engaging email and SMS marketing content, ensuring personalized messaging to improve customer engagement and retention.
- Delivered high-quality content creation, including blog posts, social media posts, and promotional materials, to maintain a consistent and compelling brand voice.
- Utilized analytics and performance tracking tools to measure success, resulting in a significant increase in web traffic, engagement rates, and conversions.
- Tech stack included Google Analytics for performance tracking, Mailchimp for email marketing, Hootsuite for social media management, and SEMrush for SEO optimization.