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Technologies Involved:
PYTHON
NO SQL/MONGODB
DJANGO
LANGCHAIN
CHATGPT
Project Description

The client specializes in capturing and analyzing user activity across diverse websites, including e-commerce, informational, and entertainment platforms. Their goal is to provide businesses with actionable insights into user interactions, which can be leveraged for monetization. They approached Oodles to develop a system that tracks user behavior across these different website categories. The solution delivered accurate data capture and analysis for improved business outcomes.

Scope Of Work

The client, specializing in user activity analysis across various websites like e-commerce, informational, and entertainment, aimed to provide businesses with actionable insights for monetization. They needed a solution to capture, process, and integrate user interaction data. Oodles developed custom web scraping scripts for data collection, implemented screen capture processing using OCR for visual data, and processed Gmail content with user consent. Data processing integrated these sources into a unified dataset, ensuring accuracy. This data was then transformed for analysis and sent to third-party platforms for monetization.

Our Solution

Our solution for this project encompassed the following services and technologies:

  • Beautiful Soup for Web Scraping: Parsed and cleaned HTML content to extract user activity data like clicks and form submissions.
  • LLMs for Data Transformation: Analyzed user behavior patterns and categorized actions, adding context like inferred intent.
  • Screen Capture OCR: CRAFT detected text in screen captures, and Tr-OCR converted it to machine-readable text.
  • Data Processing & Integration: Merged and stored scraped and OCR data in a secure database for easy analysis.
  • Key Results: Delivered accurate user interaction insights, boosting the client's data monetization strategy.
  • Tech Stack: Beautiful Soup, CRAFT, Tr-OCR, LLMs. Selected for efficient data extraction, processing, and analysis.

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