The client specializes in capturing and analyzing user activity across diverse websites, including e-commerce, informational, and entertainment platforms. Their goal is to provide businesses with actionable insights into user interactions, which can be leveraged for monetization. They approached Oodles to develop a system that tracks user behavior across these different website categories. The solution delivered accurate data capture and analysis for improved business outcomes.
The client, specializing in user activity analysis across various websites like e-commerce, informational, and entertainment, aimed to provide businesses with actionable insights for monetization. They needed a solution to capture, process, and integrate user interaction data. Oodles developed custom web scraping scripts for data collection, implemented screen capture processing using OCR for visual data, and processed Gmail content with user consent. Data processing integrated these sources into a unified dataset, ensuring accuracy. This data was then transformed for analysis and sent to third-party platforms for monetization.
Our solution for this project encompassed the following services and technologies: