Aajtak-IndiaToday GROWTH
(Development)Project Description
India Today & Aajtak News App on Roku offers comprehensive news coverage with live updates and on-demand content across various categories such as politics, sports, and entertainment. Oodles developed the Roku app to enhance user experience, focusing on a seamless interface, optimized streaming, and personalized news feeds. Services included app design, streaming integration, and data analytics for user behavior insights.
Scope Of Work
The client reached out to Oodles to develop a user-centric news app for Roku that delivers the latest updates from India and worldwide. The project aimed to enhance user experience through intuitive navigation, an appealing interface, and optimized video streaming. Oodles provided solutions including personalized news feeds, data analytics for user insights, and continuous app improvements based on user behavior. Key tasks included designing the app interface, integrating video streaming functionalities, and implementing features for customized content delivery. The result was a seamless news platform that significantly improved user engagement and satisfaction.
Our Solution
Our solution combines thoughtful design, robust development, thorough testing, and continuous maintenance to deliver an exceptional user experience for the India Today & Aajtak News App on Roku. Our solution includes the following services and technologies:
- App Design and visually appealing interface for the app, focusing on easy navigation and a seamless user experience.
- App Development optimized for Roku devices, ensuring smooth video streaming and media playback. We have incorporated essential features such as live news broadcasts, on-demand content, and a personalized news feed.
- The Roku Advertising Framework is utilized to display ads during video playback.
- Quality Assurance and Testing to ensure the app's functionality, performance, and security.
- Identified and addressed any bugs or issues, focusing on speed, navigation, and overall user experience.
- Deployment and Maintenance making it easily accessible to users. This includes addressing any necessary bug fixes, adding new features based on user feedback, and keeping the app secure and optimized.