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Technologies Involved:
FACEBOOK ADS
INSTAGRAM MARKETING
EXPLAINER VIDEOS
AMAZON SEO
PPC
Digital Marketing
AMAZON PPC
MARKETING AUTOMATION
PAID MARKETING
GOOGLE ADWORDS
Project Description

Precise Lighting is a leading online retailer specializing in home decor and lighting solutions. To amplify their market presence and boost online sales, Precise Lighting partnered with Oodles. The project focused on developing and executing a comprehensive digital marketing strategy to enhance brand awareness, drive traffic to their e-commerce website, and improve customer engagement. 

Scope Of Work

The client sought assistance to enhance their online visibility and drive more traffic to their e-commerce website. Oodles provided a comprehensive digital marketing strategy, focusing on targeted advertising, SEO optimization, and content creation. By implementing these strategies, we aimed to attract a larger audience, boost online sales, and achieve measurable improvements in traffic, leads, and conversions. This collaborative effort ensured significant growth and a more engaging online presence for Precise Lighting.

Our Solution

Our solution for this project encompassed the following services and technologies:

  • SEO Optimization: Implemented SEO strategies to enhance website rankings, leading to a noticeable increase in organic search traffic.
  • Pay-Per-Click Advertising: Launched targeted PPC campaigns to drive quality traffic, resulting in higher conversion rates and increased sales.
  • Social Media Advertising: Executed Facebook ad campaigns to expand reach and attract new customers, boosting brand awareness and engagement.
  • Content Creation: Developed engaging content to captivate the target audience and promote products effectively.
  • Product Listing Management: Optimized product listings to improve visibility and appeal, contributing to higher online sales.
  • Social Media Management: Managed social media accounts to grow followers and enhance interaction, strengthening the brand's online presence.
  • Tech Stack: Utilized Google Ads for PPC, Facebook Ads for social media campaigns, and WordPress for website management. 

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