Huzzy Smart Sips GROWTH
(Marketing)Project Description
Huzzy Smart Sips is a woman-owned, Black-founded brand specializing in non-alcoholic cocktails. They approached Oodles for digital marketing management to enhance their brand presence. The project included strategy development, planning, and creative execution for ads, email campaigns, and SMS marketing. These efforts were designed to boost brand visibility, engage their target audience, and drive sales effectively.
Scope Of Work
The client approached Oodles to develop and execute a comprehensive digital marketing strategy. The project involved creating and implementing strategies for ads, email campaigns, and SMS marketing. Oodles crafted targeted campaigns, optimized content, and utilized various digital channels to increase brand visibility, engage the target audience, and drive sales. This approach effectively boosted Huzzy Smart Sips' market presence and consumer engagement.
Our Solution
Our solution for this project encompassed the following services:
- Developed a comprehensive digital marketing strategy for Huzzy Smart Sips, focusing on enhancing brand visibility and engagement.
- Created and executed targeted ad campaigns, email marketing, and SMS marketing strategies.
- Designed and finalized creative assets and copy for ads, emails, and SMS communications.
- Utilized tools such as Google Ads for targeted ads, Mailchimp for email campaigns, and SMS platforms for messaging.
- Implemented marketing automation to streamline campaign management and tracking.
- Measured success through metrics like engagement rates, conversion rates, and sales growth.
- Achievements included a notable increase in brand awareness and customer engagement, significantly boosting sales and market presence.