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Bringing Products to Life: The Power of VR in Modern E-Commerce
The advent ofVRandAR technology has completely transformed how we think of shopping today. Businesses are not only focusing on selling products, but an entire memorable experience that the buyer can long remember even after the period of purchase.With new age technologies like VR headsets (i.e., Apple Vision Pro and Meta Quest), rapidly entering the market, they bring promising potential to revolutionize the shopping experience with highly intuitive and immersive interactions that blur the lines between technology and the real world.These immersive digital experiences breathe life into once static products, giving power to the customer in how they want to interact with the product. Additionally, they solve a major challenge in online shopping that potential buyers used to face before, that they used to feel unsure if the product would actually suit their needs after purchase compared to what businesses are claiming on the platforms. But with virtual reality, your customers get to:View the product from every angle in 3DSee exactly how the product would look in their preferred locationCustomize it to their preference in versatile environmentsFlip through multiple variations to see which model suits them best in real-timeThis ability to see the visualizations in real-time and in their environment helps in removing doubts and hesitation from your customers, resulting in more confident buyers, reduced returns, deeper insights, lower operational costs and superior customer experiences that go beyond the limitations of traditional shopping.This article discusses the powerful potential ofVR technology in expanding ecommerce opportunities and its technical requirements to build a comprehensive retail ecosystem for businesses.How You Can Bring This Innovative Shopping Experience To Your CustomersBy leveraging VR technology, you can offer an unparalleled level of immersion and interaction to your customers in their digital shopping experience. Here's a few different ways how you can transform your retail offerings and bring this innovative experience to your buyers:1. Virtual Showrooms:With VR, you get to create a digitally immersive and interactive 3D experience for your customers, where they can explore and interact with your products at their own pace, just like how they would at a physical store.2. Virtual Try-on Experiences: Virtual Try-Ons are an impactful tool in eliminating guesswork and reduced returns, as your customer can see how the product appears on them and if it matches their requirements or not. Its application has proved to be especially effective for industries like apparel, beauty products and eyewear, as it helps customers in elevating confidence in their purchases through real-time visualizations of their preferred versions.3. Interactive Product Demonstrations:If you happen to have a complex product such as furniture pieces that need to be assembled, VR-based product demonstrations can be immensely beneficial for your customers in understanding the know-hows and functionality, testing out various applications and overall making it an easy process to use it.4. Virtual Events:Virtual events are a great way to build community for your brand, create buzz and gain customer loyalty within the VR community. With locations not being a barrier, you can enjoy a global audience visiting your virtual events like product launches, interactive sessions, behind-the-scenes, and special previews that help in creating memorable moments with your customer base.Immerse Your Customers in a New Dimension of Shopping Through VRTo incorporate VR features into your ecommerce platform, your technical approach will greatly depend on the level of immersion, target devices and infrastructure your business wishes to offer. Here's a detailed explanation and technical breakdown of the requirements to achieve this purpose:1. Web-Based (WebXR) VR ExperiencesImagine a scenario where all it takes for a customer to enter your store is to just click on a website. Web-based VR experiences lets your buyers do exactly that. From their browser, they can enter the VR shopping experience directly, without having to perform any additional downloads, making it quick and easy for anyone to use. It is especially ideal if you're aiming for wider reach, as it does not require any exclusive setup and is operational on any device.How It Works:Through desktops or mobile screens, customers can indulge in 3D viewing of your products, and with VR headsets, they can experience the full shopping experience in an immersive environment.Technical Requirements: To build such a platform, you would require integration of WebXR API in your website, a standard that supports immersive VR and AR based experiences directly in web browsers for both mobile and desktop platforms.For web frameworks, you can consider A-Frame or Three.js which are easily compatible with WebXR. Furthermore, to ensure a seamless experience for your customers, make sure to get your 3D assets optimized for performance by using GLTF/GLB for light models and implement lazy loading to keep it light and efficient.2. Mobile VR AppsIf you're looking to provide more refined and customizable VR experiences to your customers, a mobile VR app can be a great solution to achieve this purpose. By downloading the app, your users can access, explore and “try-on” products in a way that you want them to explore. Moreover, you get greater control over branding and features, which means you get to offer a curated and immersive VR experience that speaks to your users in a more personalized way, while aligning with your brand's vision.How it works:Customers can download the app on their smartphones or enter the immersive virtual space dedicated to your store through a VR headset.Technical Requirements: Building a dedicated VR app developed for Android and iOS would require frameworks like Unity3D or Unreal Engine to create VR-specific features. To ensure a cross platform experience, Unity XR SDK can be used.The UI can be created and modified for easy interaction with gaze-based controls, reticle based selection for virtual joysticks for navigation. This would allow for advanced VR interaction , greater flexibility in branding decisions, and enable deeper integration with other e-commerce based features.3. Standalone VR Headset PlatformsWith standalone VR headsets, you can get your customers to experience the future of immersive shopping as these devices carry much higher capabilities to deliver high-quality untethered virtual reality shopping environments right into the comfort of their homes.Popular VR headsets like the Apple Vision Pro and Meta Quest are fast expanding into new e-commerce possibilities by integrating both VR and AR, enabling your user to interact with the product however they want. For e.g., virtually trying on clothes, placing furniture in your home environment or viewing 3D models in your own real environment.How It Works: Customers can visit the headset's app store, where they can download your VR ecommerce experience and explore your products without having to include additional devices.Technical Requirements:It must be noted that while the Apple Vision Pro offers both AR & VR based immersive experiences supported by visionOS and other MR tools, Meta Quest is exclusively optimized for VR experiences that utilizes Unity or Unreal Engine with Oculus SDK. You would also need to implement gesture based tracking or controller based navigation to ensure an intuitive and natural experience within the VR environment.4. Social VR Platforms and Virtual WorldsSocial VR platforms and virtual worlds offer one of the best mix of community engagement, experiential integration and digital commerce for businesses and their customers. These platforms allow users to go beyond the traditional forms of interaction, where users interact through digital avatars. Popular platforms like Horizon Worlds, VR Chat and Decentraland provide exciting ecommerce opportunities for businesses to create virtual worlds, host interactive shopping events and build a community around the brand.How It Works:By joining these virtual platforms and communities, users can explore your store, interact with your virtual products and even share it with their social groups, creating a fun, shared shopping experience.Technical Requirements: Social VR platforms like Horizon Worlds, Decentaland etc. have their own SDK that allows you to build custom brand spaces. Make sure to implement 3d asset optimization techniques that allow for faster loading times and superior visual quality. Also, with multiple VR users, it is essential to use robust CDNs, edge and cloud based servers that can handle multiple-user interactions and reduce overall latency.Why Choose Oodles For Your Next VR ProjectAt Oodles, we're dedicated to delivering top-notch VR development that combines technical expertise with an innovative, customer-focused approach. Our skilled team is well-versed in major VR platforms like Oculus, HTC Vive, and Apple Vision Pro, enabling us to create immersive, cross-platform experiences that align perfectly with your business goals. From concept design and UX/UI to deployment and ongoing support, we provide end-to-end services to ensure a smooth, seamless development process. With a proven track record in sectors such as eCommerce, real estate, and education, we're here to build interactive VR solutions that captivate your audience and elevate your brand. Contact us here to get started today.
Arpita Pal
08 Nov 2024
AR Experiences in SwiftUI with RealityKit & Vision Pro
Creating Immersive AR Experiences with SwiftUI and RealityKit:A Step-by-Step GuideWhat We Will BuildIn this tutorial, we'll focus on creating a scene where the materials of objects in the AR environment change dynamically based on the user's position relative to them. Specifically, we will manipulate a Sphere and a Cube. As the user moves around the scene, we will change the textures applied to these models based on their orientation to the user.Key ConceptsRealityKit: Apple's framework for creating 3D AR experiences.Vision Pro: Apple's spatial computing platform for detecting the user's position and movement.SwiftUI: The declarative UI framework used for building user interfaces across all Apple platforms.Step 1: Setting Up the Basic AR Scene with RealityKitIn this project, we create a view calledImmersiveView, which is powered by RealityKit'sRealityView. This view contains our AR content, which is added dynamically when the app runs.RealityView { content inTask { await visionProPose.runArSession() }if let immersiveContentEntity = try? await Entity(named: "Immersive", in: realityKitContentBundle) {// Add entities like Sphere and Cube to the content...}}Step 2: Managing User Position with Vision ProWe use a VisionProPosition object to track the user's position in the AR world. The user's position is updated every 0.3 seconds using a Timer.@State private var userPosition: SIMD3<Float>? = nilTimer.scheduledTimer(withTimeInterval: 0.3, repeats: true) { _ inTask { @MainActor inuserPosition = await visionProPose.getTransform()?.translation}}This allows us to dynamically calculate the user's movement and update the AR scene accordingly.Step 3: Dynamic Material Updates Based on User's PositionThe core of this project is dynamically changing the materials applied to the Sphere and Cube. By calculating the angle between the user's position and the Sphere, we determine which side of the Sphere the user is located on. Based on the angle, we will update the textures applied to both the Sphere and the Cube.let directionToUser = userPosition - spherePositionlet angle = atan2(directionToUser.x, directionToUser.z)let degreeAngle = radiansToDegrees(angle)switch degreeAngle {case 45..<135:imageName = "Image1"case -135..<(-45):imageName = "Image2"case -45..<45:imageName = "Image3"default:imageName = "Image4"}TheimageName determines which texture to apply to both objects, based on the direction the user is facing.Step 4: Applying Textures to ModelsNow that we have theimageName based on the user's position, we use this information to load and apply different textures to the Sphere and Cube. The textures are loaded usingTextureResource.load(named:), and the materials are updated accordingly.sphere.model?.materials = [materialForSphere(named: imageName)]cube.model?.materials = [materialForPlane(named: imageName)]Here's how we define the material creation methods for both objects:func materialForSphere(named imageName: String) -> SimpleMaterial {if let texture = try? TextureResource.load(named: imageName) {var glassMaterial = SimpleMaterial()glassMaterial.color = .init(tint: .white.withAlphaComponent(0.6), texture: .init(texture))glassMaterial.metallic = 0.9glassMaterial.roughness = 0.1return glassMaterial}return SimpleMaterial()}ThismaterialForSphere function loads the texture and creates a translucent material with a glossy finish for the Sphere, while thematerialForPlane function does the same for the Cube.Step 5: Putting It All TogetherNow that we've established our basic setup, the AR scene will continuously update based on the user's position relative to the Sphere. As the user moves, the material on both objects will change, creating an interactive experience.content.subscribe(to: SceneEvents.Update.self) { _ inupdateMaterialsIfNeeded(for: flattenedCube, sphere: sphere)}The update function checks if the user's position has changed and updates the materials of the Sphere and Cube accordingly.By combining RealityKit, Vision Pro, and SwiftUI, we can create immersive AR experiences that are dynamic and interactive. The ability to update materials based on real-time user interactions allows for highly engaging environments.In this example, we've used basic geometry and dynamic material updates, but there are endless possibilities for creating more complex interactions in AR. Whether you're building educational tools, gaming experiences, or interactive showcases, the concepts discussed here provide a foundation for more sophisticated AR development on Apple platforms.
Technology:
VISIONOS
,
SWIFTUI
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Category:
Metaverse
Neha N
07 Nov 2024
Why Vision Pro Apps Can be a Game Changer for Your Business
Building on the AR/VR revolution's ability to reshape how we interact with technology, Apple Vision Pro is the latest breakthrough designed to revolutionize not just our digital experiences but the way we operate in all areas of life and business. With cutting edge technology and features, it offers immense potential for redefining interaction, productivity and engagement across industries.Whether you're in healthcare or a budding architect,Vision Pro apps gives you the upper hand in transforming complex scenarios into powerful solutions, helping you tackle real-life challenges. From performing advanced surgeries to walking through 3D visualizations of your designs, building a Vision Pro app empowers both you and your users to create and shape immersive experiences that drive success in a realistic and engaging way.As a relatively new technology, Vision Pro is set to expand its capabilities with the release of VisionOS 2, offering a more seamless, intuitive user experience. By adopting the technology early, you can position your brand as a market leader, deepen audience engagement, capture new markets and transform your operations for enhanced performance and functionality. In this article, we will discuss the benefits of building yourVision Pro appand key essentials to help you maximize its value.How Vision Pro Apps Can Take Your Business to the Next Level1. Get your customers to experience your products before they buy themOne of the major reasons holding back customers from buying products online is that the photos available on websites do not effectively overcome their uncertainty about whether the product will actually meet their requirements after purchase.Whether it's finding the right size for a dress or piece of furniture, Vision Pro apps can eliminate the guesswork for customers by letting them experience your products in their environment, significantly boosting their buying confidence and streamlining your sales process.For example, if you're looking to sell a sofa online, it is important to consider how to build the trust of potential buyers so that they feel confident in purchasing the product. With the app, you can let the user experience the sofa within their room and see how much space it takes, how the fabric appears against their room settings, flip between various colors to see which looks the best and more. This way, you get more satisfied customers, lower inventory management costs and higher profit margins.2. Seize first-mover advantage and lead through innovationVision Pro is relatively new to the market, and adopting it early can help you differentiate from competitors as an innovator and forward-thinking brand by offering immersive, next-level experiences to your customers.By being an early adopter, you get more time to perfect your approach and efficiently adapt to new releases and updates to provide your users with a more refined and cutting-edge experience. Such products often attract customers who are willing to pay a premium for a distinguished offering,giving you the opportunity to capture new markets.3. Enhanced Accessibility & InclusivityImagine if your app on the VR headset was not bound by language or procedures, and your users could say out aloud what they wanted and it would be presented to them in the exact way. With Vision Pro apps this is actually possible, as it offers an unparalleled level of accessibility and inclusivity, ensuring that all users, regardless of ability or background, can fully engage with your products and services.These apps offer visual and auditory assistance like voice recognition and gesture-based controls which makes them accessible to a wider audience including users with physical disabilities or those who may struggle with traditional input methods like mouse or keyboard. Spatial computing allows for the interface to adjust and adapt according to the users' requirements, providing them with a seamless and intuitive experience.4. Greater Flexibility & ScalabilityPowered by spatial computing and customizable AR, Vision Pro apps can provide highly personalized experiences and diverse applications whether it's customizing the UI, creating user journeys that evolve with customer needs, or building industry-specific applications.Moreover, as visionOS shares its DNA with iOS and PadOS, you can leverage your existing codebase to build your Vision Pro app on existing foundations, allowing you to scale your offerings with growing requirements and technological advancements. It can further be integrated with existing business infrastructure, including ERP systems, CRM tools, e-commerce platforms etc to help you enhance the overall functionality of your app.5. Drives SustainabilityTo be a responsible participant in a sustainability-driven world, it is essential to follow business practices that do not harm the environment and encourage judicious resource utilization.Through Vision Pro devices and applications, you can significantly reduce your material consumption by developing AR-based models of your products which customers can try from anywhere in the world. Not only would you require fewer resources to produce samples and products, but you will also save on logistical and inventory costs.Additionally, these apps allow you to collaborate and hold meetings, discussions and events virtually, helping you save fuel and costs of transportation and ultimately minimizing your carbon footprint.6. Easier Training & OnboardingHands-on learning and practical knowledge oftentimes have proven to be more invaluable than traditional forms of training, especially when it comes to training employees for unpredictable, high risk situations. Vision pro apps can help them prepare for versatile scenarios and specific applications by training in spatial computing environments that serve as a replica of difficult situations, so that when the actual complexity arises, your employees are prepared and ready to handle it.It substantially helps in reducing training and onboarding costs by negating the requirement of using expensive infrastructure for teaching and training. Also, traditional training can often be time and resource bound which might not be sufficient for the employee to learn properly. But with these apps, the learner can follow the training module as per their speed however many times they want, and modify the language and settings according to what feels right for them.Technical Essentials for Building a High-Performance Vision Pro AppTo develop your own vision pro app, it is crucial that you're familiar with the right set of frameworks, features and methodologies that can help you ensure high performance, scalability and a seamless experience. Below are some of the key technical essentials that you should incorporate into your app to ensure superior functionality, performance and security for your users.1. Spatial Mapping & Environmental Understanding:Vision Pro's advanced spatial computing creates real-time, accurate maps of the user's physical environment. This feature is essential for placing virtual objects in the right context and enhancing immersion. It's particularly valuable for industries like retail, architecture, or healthcare where spatial precision matters.2. AI-Powered Contextual Experiences: Integrating AI enables your app to dynamically adapt to user behavior, preferences, and surroundings. AI-powered personalization delivers more engaging and tailored experiences, driving deeper customer interaction. Whether in retail, training, or gaming, this feature enhances the overall user experience.3. Multi-User Collaboration in Real Time:Allowing multiple users to engage in the same AR space simultaneously is crucial for collaborative tasks. From remote design sessions to virtual training or multiplayer gaming, this capability fosters teamwork and social interaction. It's a must-have for industries focused on shared, immersive experiences.4. Optimized Visual Rendering for Immersive AR: High-performance, realistic visual rendering ensures a seamless and immersive user experience. Optimizing graphics for Vision Pro's capabilities allows for stunning visuals while maintaining smooth operation. This is vital for product visualization, virtual tours, or any 3D-heavy content.5. Enhanced Data Privacy & Compliance:Protecting user data with strong encryption and adhering to privacy laws like GDPR is non-negotiable. Secure data handling builds trust and ensures your app can safely manage sensitive information. This is especially important in finance, healthcare, and any app handling personal data.6. AR-Specific User Interface (UI) & User Experience (UX) Design:A well-crafted AR-specific UI/UX is critical for easy navigation and interaction within the virtual world. Gesture-based controls and spatial menus designed for AR make your app intuitive and user-friendly. This is key to ensuring a smooth and engaging user experience.7. Cloud Integration for Real-Time Data Syncing: Cloud integration allows your app to handle real-time data syncing and large-scale content storage. It enables continuous updates, multiplayer support, and persistent AR experiences across different devices. This feature is essential for scalability and smooth app performance.Final ThoughtsVision Prorepresents a monumental leap in how businesses can harness the power of augmented and virtual reality to redefine their industry presence. By embracing this innovative platform early, businesses can not only offer cutting-edge, immersive experiences but also position themselves as pioneers in a rapidly evolving digital landscape. Whether improving customer engagement, optimizing operations, or capturing new markets, the potential benefits of building a Vision Pro app are vast. Armed with the right technical essentials, your app can become a transformative tool that unlocks new growth, enhances performance, and drives long-term success.Why Choose Oodles as Your Technical Partner for Building Vision Pro AppWith our expertise in AR/VR development, we deliver customized, cutting-edge solutions that enhance user engagement and streamline operations. Our team ensures a seamless end-to-end process, from ideation to deployment, while focusing on scalability and innovation. We tailor the app to your specific industry needs, ensuring it drives real results. With ongoing support and a commitment to leveraging the latest technology,Oodles is your trusted partner in creating a high-performance Vision Pro app that sets your business apart.
Technology:
VISIONOS
,
SWIFTUI
more
Category:
Metaverse
Arpita Pal
24 Oct 2024
Developing Immersive Internet Experiences with Vision Pro
Introduction:In the rapidly evolving landscape of digital experiences, Apple's Vision Pro stands out as a groundbreaking mixed reality headset that pushes the boundaries of immersive internet interactions. With its advanced features and capabilities, Vision Pro presents a wealth of opportunities for technical developers, architects, and solution providers to create captivating and engaging experiences. This article explores the key aspects of developing immersive internet experiences with Vision Pro and provides insights into leveraging its potential.Understanding Vision Pro's Technical Capabilities:Vision Pro combines state-of-the-art hardware and software technologies to deliver unparalleled mixed reality experiences. At the heart of Vision Pro lies the powerful M2 chip, which offers exceptional performance and energy efficiency. The headset features high-resolution displays, advanced eye tracking, and spatial audio, enabling developers to create highly immersive and interactive environments.Developing with Reality Composer and RealityKit:To streamline the development process for Vision Pro, Apple provides powerful tools and frameworks. Reality Composer is a user-friendly tool that allows developers to create and prototype AR experiences without writing complex code. It offers a drag-and-drop interface and a library of pre-built assets and behaviors, making it accessible to developers of all skill levels.For more advanced development, RealityKit is a high-level framework that enables developers to build AR experiences using Swift or Objective-C. RealityKit provides a comprehensive set of APIs for rendering, physics, and spatial audio, allowing developers to create rich and interactive 3D content.Leveraging ARKit and Vision Framework:ARKit, Apple's augmented reality framework, plays a crucial role in developing immersive internet experiences for Vision Pro. ARKit enables developers to create AR applications that seamlessly blend virtual content with the real world. It provides powerful features such as camera tracking, scene understanding, and facial tracking, allowing developers to create engaging and interactive AR experiences.The Vision framework complements ARKit by offering advanced computer vision capabilities. It enables developers to incorporate features like object detection, image registration, and facial landmark detection into their Vision Pro applications. By leveraging the Vision framework, developers can create more intelligent and context-aware AR experiences.Designing Intuitive User Interfaces:Creating immersive internet experiences for Vision Pro requires careful consideration of user interface design. The headset's unique form factor and input methods demand a fresh approach to UI/UX design. Developers should focus on creating intuitive and natural interactions, leveraging hand tracking, eye tracking, and voice commands to provide seamless user experiences.Apple's Human Interface Guidelines provide valuable insights and best practices for designing user interfaces for Vision Pro. Developers should adhere to these guidelines to ensure consistency and usability across applications.Integration with Web Technologies:Vision Pro supports the integration of web technologies, allowing developers to create immersive internet experiences using familiar web development tools and frameworks. WebXR, an API for creating VR and AR experiences on the web, can be leveraged to build cross-platform applications that run on Vision Pro and other compatible devices.Developers can use popular web frameworks like React, Angular, or Vue.js in combination with WebXR to create engaging web-based AR experiences for Vision Pro. This opens up new possibilities for web developers to explore the realm of mixed reality.Performance Optimization and Testing:Developing immersive internet experiences for Vision Pro requires careful attention to performance optimization. Developers should focus on creating efficient and lightweight applications that maximize the headset's capabilities while minimizing resource usage. Techniques such as asset optimization, efficient rendering, and judicious use of visual effects are essential for achieving optimal performance.Thorough testing is crucial to ensure the quality and reliability of Vision Pro applications. Developers should conduct extensive testing across different scenarios, considering factors such as user interactions, environmental variations, and edge cases. Apple provides a range of testing tools and simulators to aid in the testing process.Conclusion:Vision Pro presents a new frontier for developing immersive internet experiences. By leveraging the headset's advanced capabilities and utilizing powerful development tools and frameworks, technical developers, architects, and solution providers can create captivating and engaging mixed reality applications. By understanding Vision Pro's technical capabilities, designing intuitive user interfaces, optimizing performance, and thoroughly testing applications, developers can unlock the full potential of this groundbreaking device and revolutionize the way users interact with the internet.
Technology:
VISIONOS
Maneesh Madan
11 Apr 2024
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