Car rental comparison site Oodles.com is developing business via a “bottom-up” approach, where each customer is acquired profitably in the short-term.
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Oodles.com founder Steve Sherlock has set himself the goal of raising a multimillion dollar Series A funding round by the end of January 2010.
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Online car hire aggregator Oodles has vowed to be smarter with its marketing after admitting it had “failed” to adequately differentiate its product.
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Revamped car rental website Oodles (http://oodles.com) is calling on its Twitter followers to compose a tagline for the company’s new logo as part of its re-branding strategy.
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Following Anthill and Design Victoria’s interesting Venture Capital By Design event in Melbourne last Wednesday night, I was chatting to Oodles.com founder and long-time Anthill fan, Steve Sherlock.
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Australian car rental website Oodles is calling on their Twitter followers to compose a tagline for the company’s new logo as part of a new branding strategy for the business.
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Yep I agree. There is often not enough people contributing and I think the way a company goes about brainstorming, debating can help or hinder the idea generation process.
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Getting staff involved? Good examples of engaging with the team. I guess if a company has this type of engagement on all sorts of levels as a default culture, then I'd presume that company would be a mighty success.
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Virgin Blue frequent flyer members guaranteed to receive rewards when booking Europcar through Oodles’ Check-in system
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Industry Minister Kim Carr has announced $2.4 million in grants to 38 companies through the Howard government-initiated Commercialising Emerging Technologies (COMET) program, including funding to 13 firms in the ICT sector.
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Virgin Blue frequent flyer members will automatically earn points for every dollar they spend when booking a Europcar vehicle through Oodles’ check-in system.
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Industry Minister Kim Carr has announced $2.4 million in grants to 38 companies through the Howard government-initiated Commercialising Emerging Technologies (COMET) program, including funding to 13 firms in the ICT sector.
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Saw a tweet this afternoon from top BOOT commentator and Oodles boss Steve Sherlock that for the second month running the car meta-search site has topped the Hitwise traffic ratings in the Car Hire category.
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Guest posting: Oodles.com founder Steve Sherlock warns start-ups not to let an obsession with Search Engine Optimisation blind them to the needs of customers.
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Victorian inventor Steve Sherlock has been announced as a finalist in INNOVIC’s International Next Big Thing Award™ 2009 for Oodles Qjump Multi Sign-up system.
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New system presents discounted rates, updates airline frequent flyer points and organises express pick-up every time travellers book a car.
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Car rental comparison site Oodles.com firmly believes that setting a strategy that weans a business off Google is vital if a company is going to build a brand and drastically increase its conversion rates.
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Car rental website Oodles.com has unveiled a new booking system that automatically updates a traveller's frequent flyer points whenever they book a car with a major rental brand.
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Oodles.com has taken the first step in its international growth strategy by expanding into US, UK and New Zealand markets.
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Last month car hire site Oodles cut its $40,000 monthly Google spend by 40% and is now focussing more on affiliate marketing.
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Car rental aggregator Oodles.com has slashed its paid search on Google by 40 per cent as it continues to redirect its effort on securing deals with affiliates.
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Australian real estate Web site RealHolidays.com.au has teamed up with travel site Oodles.com to supply car rental to travelers looking for a holiday home.
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Oodles.com will provide the car rental component on realholidays.com.au under a new partnership deal with the website.
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Car rental aggregator Oodles.com has secured a tie-up with Constellation Hotels that will see tavellers offered car hire through the hotels firms website.
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Constellation hotels has formed a new partnership with oodles.com to offer car rental to travellers booking accommodation through constellationhotels.com
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Rod Cuthbert of Viator was kind enough to invite me to a drinks event with PhoCusWright CEO Phillip Wolf. Wolf was in Australia to attend the Tourism Futures conference on the Gold Coast. I talked all the attendees into joining in for a group photo. Rod had managed to put together a very influential group of attendees for this event - and I wanted to capture the moment.
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Oodles.com was flooded with interest in it's new moon buggy rental vehicle after TD featured them in yesterday's 01 Apr Issue..
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"We believe lunar adventures are an obvious next step in the evolution of space tourism for affluent travellers around the worl," Steve Sherlock
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Asia Pacific’s largest live car rental comparison website Oodles.com, has set their sights for Inter-planetary exploration for space travellers...
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Steve sherlock wants you to think of the his new search engine Oodles.com whenever you rent a car. Launched five months ago, the Melbourne-based Oodles is the latest aggregator or comparison travel website to start life in Australia.
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CONSIDER this: The world's biggest online search engine is not "searchengine.com". Nor a popular online auction site "onlineauctions.com". Nor this country's premier accommodation search site "accommodation.com.au". Those three mantles, of course, belong to Google, eBay and Wotif, respectively.
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Consolidation, acquisitions and the entry of new players made 2007 an eventful year for the online travel sector and 2008 will just as frenetic.
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e-Travel Blackboard spoke to Steve Sherlock from Oodles.com to see how the online car rental site and its unique booking tool performed in 2007.
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A major consumer marketing campaigns for online car rental aggregator Oodles.com is expected to significantly boost the sites market share.
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Online comparative car rental booking engine Oodles.com is preparing to add international bookings to its site as it reported a ten-fold increase in buiness since launching in September.
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Steve Sherlock wants "Oodles" to be the first word you think of when you want rent a car. For Sherlock, building online marketplaces is all about having a deep understanding of a market, identifying a diversion and exploiting it with speed and exceptional technology. Look after the customers and the rest will look after itself.
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To travellers shopping on the Net for the best car rental prices in Australia, Oodles.com is the easy alternative to jumping from one car rental website to another or paying agent fees.
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The company developed "direct connect" software to link live to the websites of five car rental companies, allowing to consumers to compare fluctuating rates before booking.
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An accommodation site where you can get discount rooms up to four months out and a car rental site offering live rates direct from individual companies are among the innovative businesses seeking a niche in online tourism.
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The company developed "direct connect" software technology to link live to the websites of five car rental companies, allowing to consumers to compare the fluctuating rates before booking.
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Australia has some strong home-grown players in the online market when it comes to booking air and hotels, including Webjet and Wotif.com. Now newly launched Oodles.com is looking to establish an equally dominant position in the car rental category.
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Steve Sherlock, Managing Director of new online car hire company, Oodles.com, has slammed the vehicle renter broker model as unsustainable. "I’m afraid a broker model with 25-30% margins is just not going to cut it in this day and age...."
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Cool Travel Tool Herald Sun, P.23 TraveSites, 15/09/2007
Car rental aggregating sites aren't new, but this one's worth keeping an eye on. KISS (keep it simple, stupid) seems to be the philosophy of Oodles, which is easy to drive, uncluttered and user-friendly. It uses a search facility and a precise sorting option on the results page.
Salvo Shifting gears Herald Sun - 13/09/2007
You can't keep a good man down. Melbourne's former rental car King Mario Salvo is back in the industry he knows and loves so well. Mario built up Delta car rentals from 100 second hand card in 1988 to 5000 new cars in 2000 before backing the company into the Europcar franchise. He sold out of that business in late 2004 to a management-private equity buyout and left to try his hand at property development and other business interests through The First Delta Group.
"Car rental is in my blood though" said Mario, who is now associated with car rental comparison and booking website Oodles.com.
"This time I haven't had to buy a single car but I've got a fleet of 50,000 cars," said Mario. "Instead of the driver seat, I'm now in the passenger seat!". The site allows customers to compare rental car rates and make bookings from the five major rental brands at more than 700 Australia locations.
Oodles.com is an easy-to-use self-booking tool which compares - on one screen -- the live Internet rates for 10 rental car classes of Australia's five major car rental brands at over 700 locations across Australia.
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I agree that it’s about trying to be part of the stuff people, watch, read and consume and also the way they think as opposed to trying to interrupt the way our brains work.
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