In 1997, Steve Sherlock launched a travel agency specializing in German-speaking tours within Australia. After handling many requests from his German clients for rental cars, he decided to build a website to sell car hire via the internet. Before long the car hire side of the business took off.
Between 1999 and 2005, Steve started a number of car hire businesses in Australia, the UK, NZ and the USA. These included RentNewCars.com.au, CarHire.com.au, and VroomVroomVroom.com. Steve says that everything he has learned -- and earned! -- from those businesses has gone into developing the Oodles.com business model and brand.
Steve’s experience in the car rental space has given him a solid grounding into what consumers want and how to meet their needs. Since receiving early stage investment from Mario Salvo, the former owner of Europcar Australia, Steve and his team are confident they can create the world’s leading car rental system for small business and leisure travelers.
Steve is a graduate of Queensland University of Technology, Australia. He holds a Bachelor of Business Degree, with majors in International Business and German; he is also a qualified travel agent. He is fluent in German, and lived in Europe for a number of years before embarking on his e-travel career.
Biography – Steve Sherlock 2007
|
